Service Overview: Advertising Strategy & Management

‍

Our Advertising Strategy and Management services help clients achieve maximum value from their advertising budget. Our team uses data analysis to test and improve marketing campaigns across different platforms which ensures your message reaches the correct audience at optimal times.

Our team develops performance-based advertising campaigns which support your marketing targets and business expansion initiatives. Our strategic approach unites creative elements with performance metrics to establish brand connections with target audiences who will convert and maintain loyalty.

Our team focuses on achieving ROI and retention and revenue growth throughout your entire marketing funnel instead of tracking impressions and clicks.

‍

What’s Included in Ad Strategy & Management

Discovery & Audience Alignment

• Our team conducts extensive market research to identify your actual target audience.
• Our team reviews all current ad accounts and their corresponding campaigns and creative elements for performance evaluation.
• The team establishes specific campaign targets and performance indicators which directly connect to business results.

Campaign Strategy & Execution

• Our team develops advertising campaigns which span Google and Meta platforms and LinkedIn and programmatic advertising networks.
• Our team develops creative content and tests different messages to enhance audience interaction.
• Our team optimizes budget distribution and bidding strategies to achieve better performance while minimizing unnecessary expenses.
• The team sets up pixels for tracking conversions and establishes CRM connections to obtain valuable customer information.

Optimization & Reporting

• Our team tracks performance through analytics and conversion metrics to make continuous adjustments for better results.
• Our reports present clear information about successful elements and upcoming opportunities through simple language.
• Our team provides strategic guidance to expand successful campaigns while eliminating underperforming ones.

‍