About the Project

The Columbia Restaurant Group worked with OJ Amplify to update their digital framework which operated their various e-commerce platforms. The growth of legacy hospitality operations throughout Florida forced Columbia to create an improved digital platform which would serve their online store and upcoming business expansion.

Our team worked to improve the e-commerce system performance and structure and reliability while preserving the brand identity and customer experience.

The Challenge

The e-commerce system of Columbia Restaurant Group faces various operational issues which affect numerous multi-brand businesses that started from their legacy foundation.

The e-commerce system contained a complicated product database which used different data formats throughout its structure. The website failed to optimize its search engine optimization (SEO) capabilities for its essential product items. The merchant feed system produced errors which resulted in incorrect product information and reduced product inventory levels. The system required automated reporting and fulfillment processes because manual operations caused delays in both reporting and fulfillment tasks. The system needed enhanced analytics reporting and clear product information that should have been available at the level of each individual product. The website required updates to create an enhanced shopping experience for its customers.

The project needed a single system to reach operational efficiency and visibility and scalability while keeping business operations running and allowing customer interactions.

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Our Approach & Solution

OJ Amplify conducted a complete system transformation to develop a system which would enhance operational stability and user experience and internal system organization. The project needed completion of its three essential requirements.

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Platform & Catalog Optimization

The catalog structure received an update to create better navigation and management capabilities. The system produced exact reporting results because it used standardized product data and SKU rules for its operations. The system received improved content organization to support both short-term and long-term operational needs.

SEO, Visibility & Merchant Improvements

The website achieved improved search functionality and product discovery through its new search engine upgrade. The system optimized its core search engine optimization elements for its most popular items. The system fixed feed problems which allowed products to reach all sales channels through proper delivery.

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Operational Workflow Enhancements

The system developed new reporting systems which provided better understanding of business data. The system achieved better data accuracy through its product and variant information management system. The system improved internal operations through automated systems which decreased manual work and boosted team productivity.

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Conversion-Oriented Improvements

The system improved both user navigation and checkout process accessibility for customers. The system improved its fundamental customer interaction systems. The system used structured methods which allowed customers to purchase bundles alongside other additional products.

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Key Outcomes

The technical improvements and strategic changes at Columbia Restaurant Group resulted in better operational performance and enhanced visibility and improved system understanding.

The organization achieved multiple positive results through its efforts.

The website attracted more visitors while users became better at finding products. The system delivered better results in customer interactions and shopping process navigation. The team achieved better control over catalog maintenance through their enhanced internal processes. The system achieved two main benefits through its implementation which included improved product stability and enhanced digital sales platform performance. The system minimized obstacles which users encountered during their journey from start to finish.

The solutions at Columbia Restaurant Group created a sustainable digital framework which would continue to perform well into the future.

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